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Planning

Strategic foundation for your website project

Team gathered around table planning strategy
1

Define Goals

Clarify your website's purpose and objectives

2

Research Audience

Understand user needs and preferences

3

Choose Platform

Select the right technology stack

Strategic planning session

Competitive Analysis

Research competitor websites for inspiration and differentiation

Sitemap Creation

Structure your website pages and navigation flow

Design process beginning

Feature Planning

Decide on functionality like e-commerce, blogs, or booking systems

Branding

Craft your unique brand identity

Logo Design

Create high-resolution logos and favicons that represent your brand

Primary logo variations
Favicon and social media versions

Color Palette

Define consistent brand colors for web and print applications

Typography

Select heading and body fonts that reflect your brand personality

Brand identity mockup design Orange sticker graffiti branding Red neon sign reading I am bold

Wireframes

Low-fidelity page layouts for structure planning

Mockups

High-fidelity designs in Figma or Adobe XD

Assets

Collect images, icons, and graphics for final design

Content

Create compelling content that converts

Person working with wine and laptop in modern workspace
Samsung Galaxy Flip 6 and Samsung Buds3 setup Personal workspace setup

Website Pages

Home - Intro, USP, CTA
About - Company story, mission, team
Services - Features, pricing, benefits
Contact - Forms, maps, details

Content Types

Copywriting

Engaging text for all pages

Images

Optimized with alt text ready

Videos

Intro videos and tutorials

Legal

Privacy policy, terms, disclaimers

Development

Build robust, scalable websites

Core Development

Install CMS/framework system
Set up SSL certificate (HTTPS)
Build site structure and navigation
Develop key pages with templates
Developer coding on laptop Man working on laptop

Functionality

Contact forms
Newsletter signup
Live chat integration
Search functionality
Social media links
Payment gateways
Computer monitor setup

Responsive Design

Mobile-first approach with tablet and desktop optimization

Accessibility

Alt text, ARIA labels, keyboard navigation

SEO

Optimize for search engines and visibility

SEO workspace with plants and letters
Modern SEO agency workspace SEO team working in office

Keyword Research

Research keywords for services, products, and blog content

Service keywords
Product keywords
Blog content keywords

On-Page SEO

SEO-friendly page titles
Meta descriptions
Clean URL structure
Alt text for images

Technical SEO

XML sitemap submission
Google Analytics setup
Schema markup
Site speed optimization

Testing

Ensure quality across all platforms

Google Site analytics for blog
Wooden block spelling website on table UK Government website Covid testing

Cross-Platform Testing

Browsers

Chrome
Edge
Safari
Firefox

Devices

Desktop
Tablet
Mobile
Loading speed testing
Broken links check
Form testing
E-commerce checkout
Accessibility compliance
Content proofreading

Launch

Go live with confidence

Final Checklist

Finalize design & content updates
Security & backup verification
Remove dummy/test content
Submit sitemap to search engines
Set up 301 redirects

Announcement

Social media, email marketing, press release

Birthday candle on chocolate cake Cupcake with pink frosting Scrabble block spelling launch